The brief:

  • Target audience: Women aged 18-34
  • Message: Educate and inspire women to switch to nontoxic beauty and skincare products 
  • Objectives: Increase followers and engagement

The idea - Create an inspiring and educational Instagram featuring:

  • Product images: Product on white backdrop with detailed product description
  • Stylized product images: Lifestyle product image with customer review   
  • Local loves: Feature of local restaurant or bakery in Indianapolis
  • Fashion Bloggers: Feature local Indianapolis blogger 
  • Quotes: Simple quote design with message that reflects Eva Maison's voice
  • Recipes: Feature vegan/healthy recipes 
  • Interiors: Pinterest inspired interiors that reflect Eva Maison's design 
  • Announcements: Consist branding for all announcement post

The execution: Please see below for a sample of Eva Maison's post

The results: Time frame: January 2016 - January 2017

  • Follower increase: 284%
  • Post engagement increase: 300%
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